Run a webinar that teaches just enough to earn trust, then sells without the ick, and turns attendees into buyers on the live call and after it.
Most webinars teach brilliantly and sell nothing. People nod, thank you for the value, and never buy.
The problem is rarely the teaching. It is the gap between the promise that gets people to register and the moment you ask for the sale. When that transition feels like a bait and switch, attendees go quiet and the chat dies right when it matters. This course rebuilds the webinar as a single argument that moves people from interested to convinced.
You start with the promise that fills the room, then shift the three beliefs standing between an attendee and yes. You run a demo that sells the problem back to them, make the turn from teaching to offer without the ick, and close with urgency that stays honest. Q&A becomes a second close instead of a wind-down, and you finish with a version you can run live, evergreen, or on repeat.
Founders: have a product to sell and keep getting praise instead of purchases from their live sessions.
Course creators and coaches: want a repeatable webinar that converts without feeling pushy or salesy.
Marketers: need a structured live-and-evergreen funnel they can script, test, and run again.